Ikea Horse Meat Controversy Hurts Company's Reputation: Analysis

The old adage that any publicity is good publicity may not quite hold true for Ikea. According to a new analysis, the furniture maker has seen its reputation take a serious hit since recalling Swedish meatballs and wiener sausages from most of its European stores after discovering that some of the products contained horse meat. The YouGov BrandIndex, which tracks companies' reputations on a daily basis, found that Ikea's "Buzz score" plunged from 14 to 4 after the horse meat controversy erupted....