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NEW YORK -- In fall 2010, National Journal tried ramping up its Web presence following the success of Politico, a high-metabolism outlet that launched just three years earlier, but was increasingly dominating the uber-insider political conversation in Washington. David Bradley, owner of National Journal-parent Atlantic Media Co., told The New York Times then how he "began thinking about how effortlessly Politico had wedged itself into the ad market against a very strong group of incumbents." Bra...
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