PepsiCo Exec Admits That Diet Pepsi Is Basically Only For Women

This week, Diet Pepsi confirmed what consumers have suspected for a while -- the brand is for only half the population: women. "It's targeted at females who love home design," Amy Spiridakis, Diet Pepsi's director of marketing, said of the beverage's new can. In a recent interview with Adweek, Spiridakis publicly pigeonholed the Diet Pepsi brand into the female market. Generally, big soda brands are targeted at everyone. The fact that Diet Pepsi is now targeting just one demographic in the marke...