Business Insider -
6 Apr 2013 23:23

Michelle Lam is the CEO of True&Co., an online-only lingerie company. She believes that many women are wearing bras that are the wrong size and that they don't get the right sizes because they hate the embarrassing experience of shopping at a store. True&Co.'s solution to this is an online quiz, the results of which tell women their correct sizes.Upon purchase, customers receive a box of five garments, and they can send any back they don't like. True&Co. carries niche brands like Blush, as well ...
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