The Gun Shop Project, Suicide Prevention Campaign, Effort Of Health Professionals, Gun Dealers

CONCORD, N.H. -- Ralph Demicco has watched the surveillance footage of a man shopping around his store, leaning on the counter and calmly chatting with the clerk before buying the gun he used to take his own life later that day. The man was one of three people, who in the span of a week purchased firearms from Demicco's gun shop and used them to commit suicide. "I was devastated," Demicco recalled. "At the time, I remember saying over and over, `I just can't believe it.'"