Business Insider -
25 Apr 2013 14:04

This week, Brazilian consumer protection agency Procon fined McDonald's $1.6 million for targeting children with advertising and Happy Meal toys. While this will have little effect on the fast-food behemoth's bottom line (the company spends $2 billion annually on advertising alone), a precedent has been set. More fines aimed at McDonald's marketing could follow. "This is not an isolated case," urged Renan Ferraciolli, Procon's top lawyer. "There's no need to appeal as they do to children without...
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