Most logo changes by big brands are subtle. Some, however, are so drastic that the new marques look like they have been created for completely different companies. Think Coca-Cola -- since the 1880s, its logo design has barely evolved. The Coca-Cola logo is ubiquitous and consistent, and it pays off: Coca-Cola is widely regarded as the most recognized brand worldwide. But logo recognition is clearly not everyone's top priority. It's a leap of faith to conduct a major logo design overhaul, but ma...
Most logo changes by big brands are subtle. Some, however, are so drastic that the new marques look like they have been created for completely different companies. Think Coca-Cola -- since the 1880s, its logo design has barely evolved. The Coca-Cola logo is ubiquitous and consistent, and it pays off: Coca-Cola is widely regarded as the most recognized brand worldwide. But logo recognition is clearly not everyone's top priority. It's a leap of faith to conduct a major logo design overhaul, but ma...
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