Marissa Mayer Explains Yahoo's New Approach To Advertising (YHOO)

Yahoo CEO Marissa Mayer has a new plan for generating more ad revenue. Today she announced two new types of ads: Yahoo! Stream Ads and a new interactive Billboard ad. This is all part of the big redesign that Yahoo launched in February, Mayer says. That's when Yahoo changed its front page into a streaming headline format, eliminating several ad units and letting people customize the page in new ways. Today she's added some ad units back to the page. As its name implies the Stream ad will be embe...