You don't have to be an experienced product planner to understand why 2013 is the final year for the Acura ZDX. All you have to do is look at the sales figures. In 2012, Acura sold a total of 775 ZDXs, down over 50% from 2011. Sales are down another 50% for the first quarter of 2013, with just 99 ZDXs sold through March 31. By comparison, Acura sold 9,159 RDXs in the first three months of 2013, and 8,728 MDXs. So, ZDX is a disappointment, to say the least.
You don't have to be an experienced product planner to understand why 2013 is the final year for the Acura ZDX. All you have to do is look at the sales figures. In 2012, Acura sold a total of 775 ZDXs, down over 50% from 2011. Sales are down another 50% for the first quarter of 2013, with just 99 ZDXs sold through March 31. By comparison, Acura sold 9,159 RDXs in the first three months of 2013, and 8,728 MDXs. So, ZDX is a disappointment, to say the least.
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