What Advertisers Can Take Away From Facebook's #FBRape Scandal

The recent #FBrape campaign, orchestrated by Women, Action and the Media, the Everyday Sexism Project and activist Soraya Chemaly, and backed by over 100 organisations, targeted big name Facebook advertisers such as Dove and American Express to bring to the fore the issue of content condoning violence against women appearing on the social network. After the week-long Twitter backlash which received over 50,000 tweets under the hashtag #FBrape, Facebook agreed to update its policies, releasing a ...