Coca-Cola Leveraging Social To Drive Leadership in Social Media Marketing

Gone are the days when companies like Coca-Cola could rest on their laurels and rely on their global brand image to capture market share. As Noreen O'Leary cites in her Adweek Article "How the World's Most Iconic Brand Was Saved From Itself", Coke 'recognized the dire need to get back into the cultural conversation in order to become relevant and modern' and appeal to a new generation. Through dramatic projects such as Coca-Cola.TV, Coca-Cola.FM and live-streaming music events, Coca-Cola has sho...