Apple's Latest Ads Are A Total Flop With Consumers (AAPL)

Apple's newest line of advertising has been a critical success. Unfortunately, according to Peter Burrows at Bloomberg News, they're a failure with consumers. The newest series of ads from Apple feature slow piano playing in the background with a voice over stating a new manifesto for Apple: "This is it. This is what matters... You may rarely look at it, but you'll always feel it. This is our signature, and it means everything." Ad measurement firm Ace Metrix says this new ad is getting the lowe...