New Salem Five bank ads star an animated Dustin Pedroia

A new TV ad campaign from Salem Five bank features an animated version of Red Sox star Dustin Pedroia. The campaign's message? Salem Five is as passionate about banking as Pedroia is about baseball. The campaign was created by Boston ad agency Connelly Partners. The script for one spot has Pedroia saying things like this: "Baseball's not just my job, it's my life. I eat, drink and sleep baseball. I breathe baseball. If I ever cried, I'd cry baseballs. But I don't cry because I'm the laser show, ...