Business Insider -
1 Jul 2013 23:50

Earlier today, we took a look at some hot celebrities making a quick buck by endorsing brands. The perfect example: Pop diva Beyonce's monster deal with Pepsi (PEP). But let's be honest -- celebrity endorsements are often chosen without rhyme or reason. They're just a quick way to boost a brand and make stars some extra cash. The choice of Beyonce, for example, is just a vague grab at coolness on Pepsi's part. Beyond that, Danica Patrick's GoDaddy commercials make me want to root again the racin...
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