Forbes -
3 Jul 2013 21:20

Your smartphone knows a lot about you. It's with you all the time. It knows which apps you use. It knows which websites you visit. And it knows your gender, your age, and even how fit you are. These are all things that advertisers would love to know about you, and smartphone companies are starting to give it to them. Verizon announced it would start bundling data about its customers in 2011 to provide audience "insights" and said in 2012 that it was going fabulously. It's perhaps not surprising ...
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