Foursquare's New Way To Make Money Just Rolled Out, Here's How It Works

In April, a leaked Foursquare pitch deck revealed how the local exploring app planned to make money through new ad units this summer. Today, one of those units launched. Foursquare now enables advertisers to target users based on relevant check-ins. Specifically, it is selling post check-in ad units on a CPC (or Cost Per Action) basis. Captain Morgan is one of the first brands to test the new Foursquare ads, Ad Age reports. The hope is users will check-in before they order at bars and be persuad...