Ferrari Sales Are Slow, But Profits Are Soaring

Back in May, Ferrari made the announcement it would target maximum sales of 7,000 cars this year, down from 7,318 sales in 2012, in order to improve the exclusivity of the marque while at the same time protect its margins and residual values for its customers. Ferrari has now released its first financial data since implementing the strategy and so far it looks to be working. Sales in the first six months of the year totaled 3,767 cars, which was still an increase of 2.8 percent on last year's re...