Advertisers Can't Stop Thinking About The Google Glass 'Pay Per Gaze' Patent

Good morning, AdLand. Here's what you need to know today: While Google said that it wouldn't allow ads to be displayed on Google Glass, the tech giant put in a patent for "pay per gaze" technology for ads, which would track how many times a consumer looked at the branded content. And the ad industry can't stop wondering what this means. Ad Age notes that this technology could be used to measure how people react to ads they view in their surroundings -- tracking how dilated pupils get after seein...