Business Insider -
28 Aug 2013 23:52

A new menswear company is basing its business model on the premise that most men's shirts don't fit. Stantt co-founder Kirk Keel told Business Insider that his research showed that small, medium, large, and extra-large size shirts only fit about 15% of men correctly. The Hoboken, New Jersey-based company offers more than 50 shirt sizes for men's polos and button-ups based on waist, arm length, and chest measurements. The company has raised about $36,000 of a $60,000 Kickstarter goal in recent we...
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