Why You're About To See A Lot More 'Stickers' In Your Apps

Tech startups have tried a wide range of business models in their efforts to bring in revenue and recoup the investments made by founders and venture capitalists. Some go with targeted advertising — getting a big audience quickly, then getting revenue from ads that target users based on their interests and usage. Others do affiliate marketing, subscriptions, or in-app purchases. The latest monetization strategy that's making a splash is the sales of packs of "stickers," large emoticons that yo...