A Car Battery Company Has Finally Taken Advantage Of That Moment In Every Horror Movie When The Car Won't Start

DieHard, owned by Sears Holdings, is taking advantage of the Halloween season by marketing car batteries as the perfect companion in a zombie apocalypse.  Y&R Midwest teamed with director Tim Router, of the production company Tool of North America, to create the 70-second ad. In it, a man abandons his girlfriend to save himself from a rabid pack of the undead. The girl flees in a beat-up pickup truck, while her loser boyfriend gets pulled out of a red sedan that will not start. He gets torn to ...