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Cinema economics: Bigger on the inside

The Economist - 28 Nov 2013 17:58
Cinema economics: Bigger on the inside Who's in the cinema "WHOVIANS" habitually sit on the sofa--or hide behind it--to watch their favourite time-traveller battle Daleks, Cybermen, Zygons and other monsters. But on November 23rd thousands of them, all around the world, settled into cinema seats to see "Doctor Who" in 3D. The 50th-anniversary episode of the British television show was screened on 800 big screens in 20 countries at the same time as being broadcast on the BBC's channels.The Doctor's appearance exemplifies the rise of "...
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