Ad Execs Have Mixed Feelings About Yahoo CEO Marissa Mayer's Big Adtech Rebrand (YHOO)

During her presentation last week at the Consumer Electronics Show in Las Vegas, Yahoo CEO Marissa Mayer announced the introduction of Yahoo Advertising, a consolidated advertising suite that brings together the company's various products for buying and selling online ads under one roof. The move was intended to show the ad world that under Mayer, Yahoo is serious about catching up to its bigger rivals when it comes to advertising. They are not all convinced, however. Under the new Yahoo Advert...