Yahoo has bought a marketing tech startup called Sparq and will promptly shutter it, the startup announced on its site Tuesday. Terms of the sale were not disclosed but this likely wasn't an expensive buy for Yahoo. Sparq was founded in 2010 and had raised $1.7 million, reports Alex Wilhelm, who first spotted the acquisition. It made something called a "deep link" technology for mobile apps. This means it could link to a specific spot on a mobile app from another site. So a link in an email or p...
Yahoo has bought a marketing tech startup called Sparq and will promptly shutter it, the startup announced on its site Tuesday. Terms of the sale were not disclosed but this likely wasn't an expensive buy for Yahoo. Sparq was founded in 2010 and had raised $1.7 million, reports Alex Wilhelm, who first spotted the acquisition. It made something called a "deep link" technology for mobile apps. This means it could link to a specific spot on a mobile app from another site. So a link in an email or p...
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