Business Insider -
30 Jan 2014 18:59

Demand for products with artificial sweeteners has waned in recent years. The reason for the decline is that consumers are wary that unnatural sweeteners could be bad for them, according to a recent report by Citibank. Customers also vastly prefer the full flavor of real sugar and high fructose corn syrup. The shift has companies like Pepsi and Coca-Cola racing to find natural sweeteners that are also low-calorie. The company that cracks the code is in for a big payout as consumers become mo...
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