The NFL Installed A Bunch Of iBeacons In New York City For The Super Bowl

Just in time for the Super Bowl, the National Football League installed a network of iBeacons in New York City's Times Square and the MetLife Stadium. The plan is to serve up personalized ads and alerts to people through their smartphones during the Super Bowl. For now, The New York Times reports, the alerts are mostly limited to "practical news" like the nearest entry gate or promoting in-store sales.  "The power of this is it really is able to connect the real world, the brick-and-mortar worl...