What a flap in the gaming world over “candy” and efforts by King.com Limited, makers of the Candy Crush Saga video game, to register “Candy” for themselves. As one of the most downloaded apps across all platforms and with the highest gross revenue, King's desire to protect the name of their game in a crowded marketplace is unremarkable. Trying to secure the right to a generic term, though? Sweet.
What a flap in the gaming world over “candy” and efforts by King.com Limited, makers of the Candy Crush Saga video game, to register “Candy” for themselves. As one of the most downloaded apps across all platforms and with the highest gross revenue, King's desire to protect the name of their game in a crowded marketplace is unremarkable. Trying to secure the right to a generic term, though? Sweet.
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