App Usage Grows At The Expense Of The Mobile Web

Mobile users love their apps. Of the 2 hours and 42 minutes per day the average U.S. consumer spent on smartphone and tablet iOS and Android devices during the first quarter of 2014, 86% of that time was spent within apps, according to new data from Flurry.  That's up from an 80% share of time spent in the same period last year. In terms of average total time spent in apps, it grew from 2 hours and 7 minutes to almost 2 hours and 19 minutes.  Growing app usage means users are spending less tim...