A New Day for Gamification, or Is It?

I've been working in the field of gamification since 2007, and I'll admit, I'm somewhat perplexed that there's still so much debate about what exactly gamification is, and what it is not. As I see it, the definition of gamification is straightforward -- it's about motivating people through data. To be more specific -- gamification engines capture the big data that your customers, partners and employees are generating as they're interacting with online experiences, and use that data to motivate b...