Wendy's Is Winning By Copying Chipotle's Strategy

Wendy's winning customers by taking a hint from Chipotle's playbook.  The fast-food chain saw sales increase by 0.7% this year, compared with a 0.1% increase for Burger King and a 1.7% decline for McDonald's, writes Venessa Wong at Bloomberg Businessweek.  Wendy's managed a healthy increase by copying tenants of Chipotle's strategy, Wong writes.  First, Wendy's is offering more premium items with high-quality ingredients. This is similar to Chipotle, which stresses its antibiotic-free meat an...