Digital Video Advertising: Aggressive Spending And Increased Ad Availability Is Putting Ads On Every Screen

Online videos ads are one one of the fastest-growing ad mediums, far outpacing growth in spending on television and other digital formats. Correspondingly, online video ad viewership exploded in 2013, reaching over 35 billion views in the U.S. in December.  It's not hard to understand what makes online video so compelling to advertisers. Video ads provide a level of visual and narrative richness that nearly equals television, while offering all the advantages of digital, including advanced tar...