Amazon Made This Man Phenomenally Wealthy -- Now, He Might Be Hatching Plans To Crush Them (AMZN)

In 2010, Amazon bought Quidsi — the e-commerce company responsible for Diapers.com, Soap.com, Wag.com, and other sites — for $450 million.  Quidsi's founders, Marc Lore and Vinit Bharara, made a killing, but the sale wasn't entirely sweet.  Before the acquisition, Amazon had more-or-less declared a pricing war against Diapers.com. Amazon started offering deep, deep discounts on diapers, trying to undercut the smaller company. This was not the first time that Amazon was willing to temporari...