This 'Hip' New Web Show Markets The NRA To Millennials

As its membership ages, the National Rifle Association is trying to appeal to the younger generation with a "hip" new web show called "Noir." The show features Colion Noir (not his real name) and Amy Robbins as hosts, and the first episode is about 16 minutes long. As Mike Spies at Vocativ pointed out, the show is likely part of the NRA's bid to attract younger members. Noir defies the stereotypical NRA member, whom he refers to as OFWG: "Old, fat white guys." The show could be helpful if the N...