Business Insider -
22 May 2014 23:59

A source confirmed to TechCrunch today that Apple's Beats deal is in fact happening. But Apple doesn't want beats for its technology; it wants Beats because of the talent. "They want Jimmy and they want Dre," the source tells TechCrunch. "He's got fashion and culture completely locked up." Jimmy Iovine is a founder of Beats, and reportedly owns 25% of the company. The rumor that Apple is in talks to buy beats for $3.2 billion has had everyone scratching their heads the last few weeks. Nobod...
Share this Article
Comment on this Article
Please to comment