Only New Yorkers Will Understand The Subway Ad Campaign From Boxed

Companies often design special ad campaigns for New York City that comment on city life in a glib tone, such as Diet Coke hailing the kinds of people moving to the city, Seamless joking about your apartment not having silver wear, and FlatRate parodying hipsters in Williamsburg. Recently, Boxed, a wholesale delivery startup, took it to new extremes with a set of subway ads that you will only get if you've seen other New York subway ads. One ad references the ubiquitous and controversial Venmo a...