On a panel Friday at the Cannes Lions advertising awards festival in France, WPP CEO Martin Sorrell said his firm would double the amount of money it spends on Twitter ads on behalf of its clients in 2014. The amount of money at stake is not a ton — $100 million this year compared with $50 million in 2013 — but it is a nice vote of confidence given that WPP is the largest advertising services company in the world, and that its clients include companies with big-time ad budgets like Gillette ...
The World's Biggest Advertising Company Will Double Its Spending On Twitter
Business Insider - 20 Jun 2014 23:57
On a panel Friday at the Cannes Lions advertising awards festival in France, WPP CEO Martin Sorrell said his firm would double the amount of money it spends on Twitter ads on behalf of its clients in 2014. The amount of money at stake is not a ton — $100 million this year compared with $50 million in 2013 — but it is a nice vote of confidence given that WPP is the largest advertising services company in the world, and that its clients include companies with big-time ad budgets like Gillette ...
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