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Taking The Initiative To Create A Great Company Culture: 5 Bottom-Line Business Reasons Why It's Worth It Consciously building a company culture – whether from scratch or as an overhaul initiative – isn’t for the faint of heart, and it’s not for those looking for a quick gain. As a consultant on corporate culture, I can’t recommend the culture creation process if your heart and the hearts of your key lieutenants aren’t actually into the effort, because if not, you’ll never commit to the follow-through that is all important.
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