"Transformers: Age of Extinction" is currently dominating at theaters. The Michael Bay-directed sequel is now the top-grossing movie of the year with more than $750 worldwide, and that's only after two weeks of release. It's one of a few Hasbro brands that has been adapted to the big screen alongside G.I. Joe and Battleship. With several more brands set to get the movie treatment in the next few years, we spoke with Hasbro Chief Marketing Officer John Frascotti to find out exactly how the c...
"Transformers: Age of Extinction" is currently dominating at theaters. The Michael Bay-directed sequel is now the top-grossing movie of the year with more than $750 worldwide, and that's only after two weeks of release. It's one of a few Hasbro brands that has been adapted to the big screen alongside G.I. Joe and Battleship. With several more brands set to get the movie treatment in the next few years, we spoke with Hasbro Chief Marketing Officer John Frascotti to find out exactly how the c...
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