Design Professionals Building Business Capabilities

Co-written by Riddhi Shah Experts and generalists are less than useful, however those who thoroughly master a discipline while having a broad general knowledge of multiple disciplines, also called T-shaped people were, at one time, worth their weight in gold. Now, once again, more multi-disciplinary designers are becoming indispensable for creating breakthrough innovations. These so-called, "TT-shaped people" are the professionals who master two or more distinct and complementary skills and can ...