Virgin Mobile Will Let You Build Precisely The Wireless Plan You Want

Pay only for the service you need; get a refund if you don't use it all. What a concept! Virgin Mobile USA--a division of Sprint which focuses on pre-paid, no-contract wireless service--is introducing a new brand-within-the-brand called Virgin Mobile Custom. Offered in collaboration with Walmart and being rolled out at around half of the retailer's stores, it's aimed at families. And instead of steering them toward paying big bucks for unlimited service, it allows them to specify a custom plan f...