With its brand-new Ada Collection -- named after Ada Lovelace, the world's first computer programmer --underwear company Dear Kate is taking a rather non-traditional approach to advertising. The lookbook for the lingerie line shows six prominent women in tech posing with computers and code and wearing nothing but their underwear. The photos are meant to be empowering, complete with quotes from the women about their roles in the tech industry. Dear Kate founder and CEO Julie Sygiel said she...
A Controversial New Ad Shows Female Tech Founders And CEOs Coding In Their Underwear
Business Insider - 26 Aug 2014 23:45
With its brand-new Ada Collection -- named after Ada Lovelace, the world's first computer programmer --underwear company Dear Kate is taking a rather non-traditional approach to advertising. The lookbook for the lingerie line shows six prominent women in tech posing with computers and code and wearing nothing but their underwear. The photos are meant to be empowering, complete with quotes from the women about their roles in the tech industry. Dear Kate founder and CEO Julie Sygiel said she...
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