Sign In
to Vote &
Create Storyboards.
 
6 Tim Cook Hires That Prove Apple Is Becoming A Luxury Brand (AAPL) On Friday Apple told Vanity Fair that it had hired industrial designer Marc Newson to join Jony Ive's design team.  Newson is one of a string of high-profile hires Apple has made recently in a perceived effort by Tim Cook to transform Apple into a luxury brand like Louis Vuitton or Chanel. Here are the other Tim Cook-era hires that are driving Apple into the luxury marketplace: Angela Ahrendts came to Apple last year after serving as CEO of Burberry. She's tasked with overseeing Apple's brick a...
1
0
0


Storyboard
Print
Share this Article



Comment on this Article

Please Sign In to comment

Recommended

  • {TITLE}
    {PUBLISHER} - {PUBLISHED_DATE}
    {VIEWS}
  • Create Storyboard