Business Insider -
6 Sep 2014 01:22

On Friday Apple told Vanity Fair that it had hired industrial designer Marc Newson to join Jony Ive's design team. Newson is one of a string of high-profile hires Apple has made recently in a perceived effort by Tim Cook to transform Apple into a luxury brand like Louis Vuitton or Chanel. Here are the other Tim Cook-era hires that are driving Apple into the luxury marketplace: Angela Ahrendts came to Apple last year after serving as CEO of Burberry. She's tasked with overseeing Apple's brick a...
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