Do "Drink Responsibly" Ads Encourage Drinking?

Alcohol brands are sorry, not sorry you're drinking too much. You've seen them on TV and on billboards, even if you didn't pay attention--the "drink responsibly" messages at the bottom of alcohol ads. Most brands now use some variation on "Enjoy in moderation." But it's questionable whether anyone is listening and whether the companies involved are really concerned about your booze intake. In fact, these messages could be subtly promoting drinking. Read Full Story