Business Insider -
20 Oct 2014 12:51

Brands including Fox and Sony Playstation are signing up to an interesting new ad format on Pandora, which will deliver one hour of ad-free listening to users at no extra cost, Adweek reports. To get an hour of songs without ad interruptions, users simply need to click one of the brands' advertising banners, which will contain a label saying that a click-through will result in an hour of ad-free listening. That ad will expand to display in the background of your screen -- called a takeover ad --...
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