A new company is trying to get retailers to use optical illusions to sell more products. The Skinny Mirror, based out of California, sells mirrors with curved glass that make people look about 10 pounds thinner. The mirrors sell for between $165 and $5,500, depending on the size and frame materials. The mirrors make people feel better about themselves, says Belinda Jasmine, the founder and designer of The Skinny Mirror. For retailers, that inflated self image can turn into higher sales, she says...
Retailers Are Using 'Skinny' Mirrors To Get You To Spend More Money
Business Insider - 18 Nov 2014 22:53
A new company is trying to get retailers to use optical illusions to sell more products. The Skinny Mirror, based out of California, sells mirrors with curved glass that make people look about 10 pounds thinner. The mirrors sell for between $165 and $5,500, depending on the size and frame materials. The mirrors make people feel better about themselves, says Belinda Jasmine, the founder and designer of The Skinny Mirror. For retailers, that inflated self image can turn into higher sales, she says...
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