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The John Lewis and Sainsbury's ads have kickstarted an earlier-than-ever festive season in which we'll shop or click our way to bankruptcy chasing 15% off the top Christmas products. But beware of My Friend Cayla ... Hey, remember when Christmas used to last 12 days? Now it's so bloated it's virtually an epoch, lasting twice as long as the year it falls in. The early-warning signs keep changing: not so long ago the start of the holiday season was signified by the release of the Christmas edition...
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