The Man Who Turned A 'Boring' Idea Into A $1.7 Billion Company Explains The Secret To Success (ZEN)

When Zendesk CEO Mikkel Svane first came up with the idea of Zendesk, a customer service software that's now worth $1.7 billion, everyone thought it was boring.  But when he shared the vision for his product -- a web-based, on-demand platform where companies can build relationships with customers -- his boring idea suddenly became sexy.  He shares his thinking behind his idea in his recent book, "Startupland." He writes, "Sexy stuff sometimes happens when you make mundane things easy and acces...