IKEA Russia Transforms A Movie Theater Into A Giant Bedroom

Ikea Russia has found an innovative way to sell its beds with their new "Cinema of Love" movie theater campaign. The Swedish company has replaced traditional theater seating with 17 twin-size beds as a way to bring people together by providing them with the comfort of being at home.Produced by Devan Joseph. Video courtesy of Ikea. Follow BI Video: On Facebook Join the conversation about this story »