Google's Android Had A Monster Year And It's Time To Stop Underestimating It As A Commercial Platform

Android is underappreciated as a commercial platform -- as a revenue driver for the e-commerce, advertising, and software industries.  Too many analysts remain attached to an outdated idea of Google's mobile operating system as fragmented, malware-ridden, and low-end. They believe Android users don't spend money on mobile and lack lifetime value. This is no longer true. In a new BI Intelligence report, we show how Android has translated its massive audience -- an estimated 1.2 billion active...