Android is underappreciated as a commercial platform -- as a revenue driver for the e-commerce, advertising, and software industries. Too many analysts remain attached to an outdated idea of Google's mobile operating system as fragmented, malware-ridden, and low-end. They believe Android users don't spend money on mobile and lack lifetime value. This is no longer true. In a new BI Intelligence report, we show how Android has translated its massive audience -- an estimated 1.2 billion active...
Google's Android Has Become A Commercial Success, Driving Billions In E-Commerce And Ad Dollars
Business Insider - 7 Jan 2015 05:00
Android is underappreciated as a commercial platform -- as a revenue driver for the e-commerce, advertising, and software industries. Too many analysts remain attached to an outdated idea of Google's mobile operating system as fragmented, malware-ridden, and low-end. They believe Android users don't spend money on mobile and lack lifetime value. This is no longer true. In a new BI Intelligence report, we show how Android has translated its massive audience -- an estimated 1.2 billion active...
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